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Research papers

How to save media money in advertising

This is a practical paper which draws extensively from the experience gained over many years of continuously tracking TV advertising campaigns. The purpose of the paper is to demonstrate firstly how a new research-based approach can provide new...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Bruce E. Smith
June 15, 1992
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Citation

Smith, B. E. (1992a, June 15). How to save media money in advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-save-media-money-in-advertising